GORE-TEX

Overview & Challenge

GORE‑TEX INFINIUM™ garments offer protection and comfort with a distinctive look and feel. Whether you want to impress friends on a night out, or cycle in comfort every morning, these totally windproof and extremely breathable garments are designed to take you further, from towns to trails—and everywhere in-between.

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GORE-TEX is renowned for its high-performance outdoor gear, offering two distinct product lines. These being the GORE-TEX CORE range and GORE-TEX INFINIUM™ range. The challenge of the brief was to craft a distinct campaign look and feel for the Autumn/Winter 23 collection "Tested For Versatile Comfort". The campaign objective was to highlight the unique qualities of the GORE-TEX INFINIUM™ collection, establishing clear differentiation to the Core range. The campaign still needed to touch on the "technology" aspect of the products, whilst also highlighting the fashion and lifestyle element that the INFINIUM™ AW/23 collection offers.

Approach & Services

Twenty Something partnered and provided design support to Geometry Global (WPP) who had recently won the opportunity to work with GORE-TEX. While Geometry built out a dedicated team to work on the GORE-TEX account, Twenty Something plugged a design resource gap and acted as an extension to their design function, providing Geometry with flexible, scalable and reliable design support.

Our role was to work closely with the Creative Director and help establish the campaign look and feel for the INFINIUM™ Autumn/Winter 23 campaign "Tested For Versatile Comfort". Once the direction was approved by the client, we were then responsible for delivering a range of design assets, including retail and POS, digital OOH, digital banners, printed lookbooks and adverts, as well as social and paid media assets.

Deliverables

Campaign

Retail & POS

Digital OOH

Digital Banners

Print Materials

Social & Paid Media